In the last 50 years IKEA was always a synonym for an intelligent design, until now. Their recent decisions take the ‘intelligent’ out of it, and replace it with ‘Verdana’. Yeah, you read it well. The beautiful typography that was the soul of the brand itself (Futura or Ikea Sans if you like), enhancing its [...]
Category Archives: Branding
Pepsi has a new logo – anybody cares?
Pepsi has done it again. It looks like that it cannot stick with a decent solution for more than a couple of decades, and this ultimate version seems to have triggered mostly negative comments in the design world. “We felt like, as we move out of this traditional mass marketing and mass distribution era into [...]
Also posted in Announcements, Design Tagged diet pepsi, Miloš Milošević, new pepsi, novi logo pepsi, nuovo logo pepsi, nuovo pepsi, pepsi, pepsi branding, pepsi classic, pepsi fleka, pepsi logo, pepsi logo ad, pepsi logo article, pepsi makkiadesign, pepsi max, pepsi new branding, pepsi new logo, pepsi new look 9 Comments